
One of the topics I have been most interested in over the past few years is innovation and entrepreneurship designed for non-traditional or under-served markets. Mohammed Yunus, the 2006 Nobel Peace Prize Laureate, popularized the use of microfinance as a means of sustainably helping people lift themselves out of poverty. Today, microfinance has become one of the hottest areas in the NGO/development world.
The late C.K. Prahalad published a book in 2004 called The Fortune at the Bottom of the Pyramid in which he talked about the potential business opportunities that existed to serve the world's poor (the "bottom" of the "financial pyramid"). Bill Gates described this as a way to "fight poverty with profitability". To me, this represents a far more effective method than simply handing out money, which is unsustainable and of dubious effectiveness. Involving the "bottom of the pyramid" in the modern economy, on the other hand, is win-win, with companies incented to provide goods and services to new markets, and those customers receiving access to what they need.
